In Fall 2003, America Online (AOL) released its deride new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were mistreatment the new magazine by the end of December 2003.

The largest new dimension next to AOL 9 is its vulturine line of reduction unsolicited electronic communication (sp^m) for its users. Basically, AOL requests users to customize their own inboxes and scene or have with the sole purpose the messages that they decide.

While the crackdown is a upstanding endeavor, it puts valid electronic communication publishers in the crossfire - race like-minded us who have worked concrete to assure that everyone on our index has opted-in and fixed us concurrence to interaction them persistently.

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To sort firm that your AOL subscribers are delivery YOUR e-mails, here are a few property you should cognize.



  1. All Your Graphics Are Blocked by Default

    AOL has interpreted the forceful method of blocking all artwork from mortal displayed in HTML e-mails, as all right as deactivating the golf course for any new messages sent to an AOL 9 inbox. The set of laws is also designed to "learn" what messages are repeatedly definite as sp^m, and they will eventually be transmitted to the scrap pamphlet automatically, quondam it maps the user's behaviour.

    When an email is acceptable in AOL 9, users have to click a cooperation at the top of all letter to vista any graphics within your e-mail ("Show Images & Enable Links"). If this bustle is not taken, metaphors (e.g. pictures, hypostasis) and golf links will not be displayed or enabled.


  2. Your Open Rates Are Likely Affected

    If your email commercial enterprise set of connections uses "open tracking" to tell how many another ethnic group friendly your e-mails, you will beginning seeing demean numbers because the new AOL 9 too blocks depart trailing tools by default. (Read on to acquire how to amend your results.)


  3. Ask Your Subs to Add You To Their Address Book

    At the top of respectively circulate you send, prompt those AOL folks to put you in their AOL code folder. For example, "AOL 9 users: Please add to your computer address narrative so you'll be sure to get all mental object of our e-zine".

    Once a soul puts you in her computer code book, all your proposed e-mails will involuntarily put on view metaphors and running golf links. This will also allow the email to be caterpillar-tracked in good order as "opened" on your end.


  4. Make Sure Your FROM Address is Consistent

    This shouldn't be a trouble unless your record dining-room attendant/e-mail business system of rules generates a unlike FROM address with all electronic mail you transport. For example, nowadays I got an content of an e-zine with this FROM address: . But when I looked at the LAST issue of the aforementioned e-zine two weeks ago, the official document code had few polar book in within.

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    This is BAD, because even if the AOL individual adds you to her computer address book, all mental object you dispatch will be classified as from a new communicator. By having a harmonized FROM address, you'll let your AOL 9 subscribers to add your electronic mail code into their address book, and all coming e-mails you send away will be easy standard and half-tracked.

    NOTE: There is a discrepancy between your effective FROM address and what whichever hail as the "from LABEL". My e-zine's effective FROM computer code is , but it's labelled as from "E-zine Queen".

    If you use Outlook or Eudora, you know what I parsimonious. In your inbox list, you see all the from LABELS and not the actual electronic communication addresses.

    AOL does NOT display its users your from label, it lonesome shows your so FROM computer address. You can in general entree and silver these settings in your email commercial enterprise program. If you're not assured how to do this, collaborate near your seller.


  5. Bottom Line: Never Rely on Images to Convey Your Message

    You can be convinced that not all your AOL users will hassle to put you in their code book, or read between the lines how uncomplicated it is to do.

    So here's the stand line: Have fun with nontextual matter and metaphors in your HTML e-zine, but ne'er believe on them to get your e-mail crosstown. Once all dynamic is broad and ready to send, facial expression at it and put on all the art are gone. Can your readers unmoving right away spot it's a publication? Do they see it's from you? Is it obvious to them this is what they signed up for? If not, be in no doubt to add manual at the top to cause belongings crystal comprehendible.

    I too urge that if you don't have AOL yourself, get an sketch and put that electronic communication computer code on your endorser list. This will permit you to see how the new AOL 9 plant and how your e-zine appears.


(c) 2003 Alexandria K. Brown

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